Why your b-roll doesn’t match the energy of your a-roll
In professional post-production, a jarring emotional disconnect often occurs between the talking-head footage (A-roll) and the supplementary footage overlaying it (B-roll). An editor can utilize the most expensive video editing software on the market, yet still produce a final cut that feels disjointed, sterile, or rhythmically flat. This kinetic mismatch rarely stems from a lack … Read more